Most people think financial sovereignty and freedom means earning a ton of money. Now, I love earning money, and I love it for all of us. But even when I work with people who earn multiple millions of dollars, I've learned that no amount of cash actually makes for a truly free business owner. That's where business reserves come in.
Prioritizing business reserves is a financial practice that separates the companies that I bet on long term from those companies that just focus on hustling to make more and more each year. If you want staying power without overworking yourself, it's time to focus on building your business reserves and taking aligned risks that light you up.
Tune in this week to discover how business reserves are the real freedom creator in the business world. I share why masterful CEOs don't just go out there to hustle and earn, and you'll learn how the practice of prioritizing business reserves will help you in creating a truly sustainable business that lasts for the long haul.
If you feel called out by today's episode, the answer is to get into Financially Fit Private Coaching with me! This is pure financial strategy for keeping your business and your personal finances dialed, and you can get by DMing me on Instagram!
The 2025 group of The Masterful CEO $chool is now open for enrollment! The next live event will be in Costa Rica in January 2025, and you can enroll by clicking here!
What You’ll Learn from this Episode:
A story from my business on the undeniable value of prioritizing business reserves.
How prioritizing business reserves improves the sustainability and longevity of your business.
Why having business reserves allows you to take bigger risks that could pay off big time.
How having business reserves relieves pressure on your business, allowing you to sell and show up with integrity.
A practical step-by-step process for understanding how you can start creating reserves in your own business right now.
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Full Episode Transcript:
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