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267. Leading Like a Woman with Barb Anderson


What does it truly mean to lead like a woman in a traditionally male-dominated industry? 


Today, I'm joined by Barb Anderson, CEO of Cattnach Insurance Agency and a remarkable leader who has transformed her approach to business leadership. As a third-generation insurance agent who took over the family business from her father, Barb faced unique challenges in redefining leadership on her own terms.


In this conversation, Barb shares her journey of transformation—from feeling she needed to check her email constantly to implementing summer Friday afternoons off for her entire team. We discuss how she navigated the delicate process of her father's retirement, created a more supportive company culture, and found the courage to trust herself and her team. Her story demonstrates that you can lead powerfully as a woman without sacrificing your wellbeing or adopting traditionally masculine leadership styles.


Join me in The Mission, a monthly Business Coaching Membership designed for women with big visions for their life and business. No one on the planet is teaching time and money to women in this way, so get ready to unlock a level of business owner that you didn't know was in you!



What You’ll Learn from this Episode:

  • Why leading with feminine energy can create stronger team loyalty and better business results.

  • The power of making decisions based on your values rather than trying to control others' reactions.

  • How to navigate the unique challenges of taking over a family business while creating your own leadership style.

  • The importance of modeling the behavior you want to see in your team and family.

  • Why creating a culture of celebration rather than competition leads to greater team cohesion.

  • How to balance business success with personal fulfillment without sacrificing either.


Listen to the Full Episode:


Featured on the Show:

🌟Catch up with Coach Jess:



Full Episode Transcript:





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