255. 10 Ways to Position Yourself as THE Authority in Your Industry
- Jessica McKinley
- Jan 30
- 2 min read
Scroll for long enough on social media and you might find yourself believing that there's a hierarchy of people who know more, do more, and have achieved more than you. But here's the truth: you can't be the best at everything, and that's okay! As an entrepreneur, the pursuit of growth is what makes you feel alive.
If you're tired of being the world's best-kept secret, this episode is for you. You know your product or service is elite, but you're getting lost in the noise of your industry. It's time to carve out your unique positioning and establish yourself as THE authority in your space.
Positioning is a choice, and it's one you need to make sooner rather than later. In this episode, I explain the psychology behind how people begin to view you as an authority, and share the 10 steps I took to reinvent my own positioning and attract higher-level clients. Get ready to take notes, because this is your roadmap to standing out and commanding premium prices.
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What You’ll Learn from this Episode:
Why positioning is crucial for attracting your ideal clients and commanding premium prices.
How to reverse-engineer who you need to become to attract your target audience.
The importance of aligning your pricing with your positioning.
Why you need to be intentional with your language and messaging.
How to normalize the success of your current clients to establish authority.
The power of an elevated visual brand in conveying authority.
Listen to the Full Episode:
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Full Episode Transcript:
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Building trust and demonstrating expertise is key, and these 10 ways provide a solid roadmap. One thing I'd add for businesses, especially those dealing with physical products, is the importance of professional branding across all materials. Even something as seemingly mundane as your invoice books printing reflects on your image.